1. Information We Collect

Our services are not directed to children under the age of 16. We do not knowingly collect or maintain personal information from anyone under 16. If such information is identified, it will be deleted promptly.

We collect information when you:

  • Make a reservation through WebRezPro or third-party booking channels
  • Communicate with us via Akia, email, or other messaging platforms
  • Browse or interact with our website
  • Subscribe to marketing updates or offers

Data collected may include:

  • Name, address, email address, and phone number
  • Payment and billing details (processed securely by WebRezPro)
  • Stay details and preferences
  • Communication records
  • IP address, browser type, and device data for analytics and security

2. How We Use Your Information

  • Process and manage bookings, payments, and guest requests
  • Facilitate digital check-in, room access, and communication
  • Improve operations, housekeeping scheduling, and guest experience
  • Send confirmations, receipts, and pre-arrival instructions
  • Communicate promotions and special offers (opt-out available)
  • Comply with legal and regulatory obligations

When personal data is transferred outside the United States, The Inn On The River uses lawful mechanisms such as Standard Contractual Clauses to ensure appropriate safeguards.

3. Data Sharing and Third Parties

We share information only with trusted service providers required to operate the property, including:

  • WebRezPro for reservations, payments, and guest data management
  • Akia for guest messaging and digital communication
  • SiteMinder for OTA distribution and booking channel management
  • Omniboost for financial synchronization and accounting
  • Wix and analytics partners for website hosting and optimization

These partners adhere to strict data protection agreements and use secure SSL and HTTPS transmission. We do not sell or rent guest information to any third party.

4. Data Retention

Reservation data is retained as required by law or business need, typically seven years. Marketing contact data is retained until unsubscribed or deleted upon request.

5. International Guests and GDPR Compliance

  • Request access, correction, or deletion of personal data
  • Withdraw marketing consent at any time
  • Receive protection for international data transfers under applicable frameworks

Requests can be made to [privacy email address].

6. Cookies and Analytics

For EU visitors, a cookie-consent banner is presented in accordance with GDPR and ePrivacy Directive requirements. Our website uses cookies and analytics tools such as Google Analytics to improve user experience and site performance.

7. Data Security

We employ encryption, secure servers, and limited-access controls. Payment information is handled exclusively by WebRezPro and is never stored on our local systems.

8. Contact Us

Questions or requests related to this Privacy Policy may be sent to:

865-428-5500
The Inn On The River, 2492 Parkway, Pigeon Forge, TN 37863

9. Updates to This Policy

This Privacy Policy may be updated periodically to reflect operational or legal changes. The most current version will always be available on our website.